The visual content of video has become universal so getting your story out in this form has never been more important.  In addition, you want the content on your web presence to change on a regular basis.  For some organizations, company's or corporation's budget, it might make more sense to bring some of the production in-house.  In other words, train a small team to create custom videos.

With a small investment in equipment and training your employees could insure that fast breaking news, recent and upcoming events and training videos are made in a timely manner.