DOCUMENTARY STYLE PROMOTIONALS
Nonprofits need to generate passionate and committed interest, attaching both volunteers and funding, either through private donations or grants. A documentary style promotional video is a great vehicle for telling the unique mission, history and goals of an organization. It also is a chance to highlight current goals and recent milestones. Below you will find a number of examples of this type of production.
When The History Center in Tompkins County wanted to show the diversity of their offerings and reach a new and broader audience, they turned to Recording Raccoon Studio for video production. Working with both their executive director and director of outreach, we collaborated using their vision and our expertise. Using the narratives of over thirty individuals involved with the organization in one way or another, these were captured and edited to create the narrative you can view below. This unscripted approach is the hallmark of the documentary style promotional. We can obtain authentic stories, told in the voices of people who care, and their passion conveys the organization's message.
The pro bono production from our studio for the "Friendship Donations Network" (FDN) spanned over a year of planning, shooting and editing. This long time line arose from the fact that when dealing with food production, video capture had to be attuned to the seasons of growing. Using a volunteer crew, the principle videography was obtained of all the diverse activities of this organization: volunteers, donors (both food and funding) and the ultimate recipients of the food.
One of the interesting outcomes of this video was that many of the people working within the organization had no idea of the larger picture. Although the intent of creating the video was to broaden the knowledge of the public concerning FDN, this "internal" educational component is another benefit of organizations creating targeted content.
This was created for the Boyce-Thompson Institute for Plant Research at Cornell University. The greatest challenge in making this piece was taking about an hour of discussion about the work between the four principal scientists and from this and other footage "finding the story".
This was created for a non-profit in the Ithaca, NY. The group is restoring to flying condition a WWI biplane that was built in the area, one of 600 constructed at that time. The making this short required the collecting of footage from a variety of settings and functions held by the restoration group over at least a year. In addition, many historic photos also had to be brought together, insuring the historical accuracy to the narrative of the voice-over script.
Created for an NGO based in St. Louis, the Mitrata-Nepal Foundation for Children. This video is meant to serve as an introduction to the organization and the services it provides in Nepal to children of limited means or desperate family situations. The footage has been gathered over over a number of years, with two shoots in Nepal in the last two years providing the primary source material.